United Way of Admas County joins
United Way Worldwide in a
Global Brand Refresh
United Way of Adams County (UWAC) joins United Way Worldwide (UWW) in announcing a refreshed global brand designed to reflect the organization’s evolving impact in communities. UWW, one of the world’s largest and oldest privately funded charities, supports over 48 million people globally every year, including 65,740 in Adams County.
“The global brand refresh is a significant milestone in our organization’s 137-year history,” said Angela F. Williams, President and CEO of UWW. “It represents our commitment to evolve and innovate to meet the changing needs of communities worldwide. It signifies our longstanding journey while embodying a transformative approach to remain relevant, sustainable, and impactful.”
The new branding arrives at a crucial time, with data showing a decline in volunteerism and donations to nonprofits across the U.S. United Way’s revitalized strategy aims to inspire greater public engagement, highlighting its expertise in four key impact areas: youth opportunity, healthy communities, financial security, and community resiliency. This refreshed identity will amplify United Way’s ability to address both local and global challenges.
Local Impact: Leading the Way in Adams County
Since 1937, UWAC has served as a vital community partner, supporting local residents through a variety of direct programs that reflect the organization’s commitment to community health, stability, and opportunity.
“Our new brand reflects not only the global reach of United Way but also the critical, local impact we have right here in Adams County,” said Jenna Hull, Executive Director of United Way of Adams County. “By aligning with this global refresh, we are strengthening our ability to meet the unique needs of our community and build a more resilient future for all.”
United Way of Adams County provides a range of essential programs, including:
• Local Helpline:
A critical service that connected over 900 residents last year to vital resources, including healthcare, housing, food, utilities, and rent assistance. The helpline also provides information on senior services, substance abuse programs, and legal aid. When traditional resources fall short, United Way’s Unmet Needs Committee steps in to address gaps and ensure no one is left without support.
• Good News of Christmas:
For over 35 years, this program has brought hope and joy to local families in need. Last season, United Way helped make the holidays brighter for more than 40 adults and 90 children by providing once-in-a-lifetime Christmas.
• Voluntary Organizations Active in Disaster (VOAD):
United Way plays a lead role in disaster response and recovery efforts in Adams County, partnering with local agencies to address immediate needs and prevent duplication of services during times of crisis.
• Veteran Services:
Through its partnership with Tri-State Warrior Outreach, United Way offers case management and administrative support to help veterans access essential resources, ensuring those who have served our country receive the assistance they deserve.
• Dolly Parton’s Imagination Library:
United Way’s participation in this globally recognized program helps foster early childhood literacy by delivering free, high-quality, age-appropriate books to children from birth to age five, every single month. The program supports long-term educational success and fosters a love of reading from an early age.
• Community Building Council:
This council is pivotal in identifying and addressing the most pressing needs in Adams County. Its teams, focused on Behavioral Health, Poverty, and Housing, work year-round to develop initiatives based on the Community Needs Assessment, which is updated every three years to ensure the community’s evolving needs are met.
• Resource Reinvestment Team:
United Way ensures that campaign dollars are invested wisely through this dedicated team of over 40 volunteers. They spend over 500 hours annually evaluating partner agency programs to allocate funding, focusing on United Way’s three pillars: Health, Education, and Financial Stability. Their efforts ensure that local programs deliver measurable results and meet critical needs.
By aligning with the global brand refresh, United Way of Adams County strengthens its role as a leading force for positive change in the community. Through partnerships with 17 local non-profit organizations, United Way helps fund over 26 local programs that work toward a common goal: creating a future where everyone in Adams County can reach their full human potential.
The new brand, encapsulated by the campaign theme “United is the Way”, emphasizes the power of collective action. The iconic United Way logo has been updated, unboxing the familiar circle of hope to symbolize a forward-looking organization ready to adapt and respond to ever-changing needs.
“This refreshed brand brings new energy to our mission and reaffirms our commitment to building a stronger, more resilient Adams County,” added Hull. “Together, we can make a bigger impact.”
For more information on how United Way of Adams County is driving change and how you can get involved, visit www.unitedwayadamsco.org.
October 2024